Publish Time: 2025-03-26 Origin: Site
From October 18th to 22nd, 2024, the globally renowned textile machinery industry event ITMA ASIA+CITME 2024 successfully concluded at the Shanghai National Convention and Exhibition Center. As a leading foreign trade enterprise in the field of washing equipment in China, Jiangsu Sunflower Machinery Co., Ltd. (hereinafter referred to as "Sunflower Machinery") showcased its latest achievements in the fields of intelligence and environmental protection to global customers at the exhibition, with the theme of "Intelligent Global Connection, Green Future". The company showcased its independently developed High Speed Spinning Machine high-speed rotary centrifugal dewatering machine and Sweater Washing Machine intelligent sweater cleaning machine as its two core products. Through technical demonstrations, solution recommendations, and business negotiations, Sunflower Machinery has not only enhanced its international brand influence, but also reached cooperation intentions with buyers from multiple regions, laying a solid foundation for future market expansion.
Exhibition highlights: Focusing on core products, highlighting technological differentiation and competitiveness
The core theme of this year's ITMA exhibition is "Innovation Driven, Green Leading", attracting nearly 1700 exhibitors from 22 countries and regions around the world. Sunflower Machinery accurately conveyed the brand concept of "efficiency, intelligence, and sustainability" through scenario based product demonstrations, data-driven technology interpretation, and interactive experiences at the booth.
1. High Speed Spinnin Machine: Redefining Spinning Efficiency and Quality
As one of the core products of Sunflower Machinery, the High Speed Spinning Machine exhibited this time, with "intelligent production" and "energy conservation and consumption reduction" as its core selling points, has become the technical focus of the exhibition site. Its innovative highlights include:
AI intelligent speed control system: By monitoring fiber characteristics and process parameters in real time, automatically optimizing spinning speed and tension, ensuring consistent yarn strength, and reducing the defect rate to below 0.5%;
Modular design: supports quick replacement of spinning modules, can adapt to various fiber types such as cotton, wool, synthetic fibers, etc., and reduces equipment switching time to less than 15 minutes;
Energy consumption optimization technology: using variable frequency motors and heat recovery devices, energy consumption is reduced by 25% compared to traditional equipment, and production efficiency is increased by 30%.
During the exhibition, the product attracted inquiries from multiple buyers from Europe, Southeast Asia, and the Middle East, and its high cost-effectiveness and flexible adaptability were widely recognized.
2. Sweater Washing Machine: Cracking Industry Environmental Pain Points
In response to the high water consumption and pollution problems of traditional sweater cleaning equipment, Sunflower Machinery has launched the Sweater Washing Machine with the goal of "zero emissions and zero residues", achieving industry breakthroughs through three core technologies:
Ultrasonic pretreatment technology: using 50kHz high-frequency ultrasonic waves to decompose surface stains and fiber impurities on clothing, reducing the use of chemical cleaning agents by more than 40%;
Closed loop water circulation system: equipped with three-stage filtration and purification devices, the wastewater reuse rate reaches 95%, achieving zero waste of water resources in the production process;
Intelligent drying and shaping technology: Based on the Internet of Things temperature and humidity sensing system, the drying curve is automatically adjusted to avoid clothing shrinkage and deformation, and the yield rate is increased to 99%.
As soon as the product was unveiled, it became a hot topic at the exhibition, especially in the European market that focuses on environmental regulations and the Middle East region where there is a strong demand for oil pollution control, sparking strong interest from multiple buyers.
Customer feedback and market trend analysis: Green demand and intelligent upgrading become core driving forces
Through in-depth communication during the exhibition, Sunflower Machinery summarized the three core trends of the global washing equipment market and adjusted its future development strategy accordingly
1. Environmental regulations accelerate industry reshuffle, green technology becomes key to competition
European market: The EU's Circular Economy Action Plan requires textile companies to achieve zero discharge of production wastewater by 2026, forcing equipment suppliers to upgrade their environmental protection technologies;
Middle East market: Oil producing countries have seen a surge in demand for industrial pollution control, with orders for high-end washing equipment increasing by 20% compared to the same period last year;
Southeast Asian market: Emerging economies such as Vietnam and Indonesia have a strong demand for "low-cost, high environmental standards" equipment, and second-hand equipment renovation and leasing models have become new growth points.
2. Intelligence has changed from optional to standard, and data-driven services have become differentiated advantages
Automation operation: Over 90% of purchasers require equipment to be equipped with PLC control systems and remote monitoring functions through mobile phones;
Production data management: Energy consumption statistics, fault warning, production efficiency analysis and other data services have become value-added points of customer concern;
Customized solutions: Different production capacity scales (such as 500 pieces/day to 10000 pieces/day) and special fabric processing needs generate personalized service demands.
3. The potential of segmented markets is highlighted, and diversified layout is an inevitable choice
Special fabric cleaning: The popularization of functional fibers (such as graphene and antibacterial fabrics) promotes the research and development of specialized cleaning equipment;
Integration of Industry and Civil Use: Cross border demand for hotel linen cleaning, automotive interior cleaning, and other services is growing, driving the expansion of the large-scale industrial washing machine market;
Second hand equipment refurbishment: The demand for cost-effective refurbished equipment in the European and American markets continues to release, and Sunflower Machinery plans to launch a combination of "trade in+extended warranty services".
Strategic Planning and Action Measures: Building a Global Service Network
Based on the exhibition results and market insights, Sunflower Machinery will focus on three aspects: technology research and development, channel expansion, and brand building, to promote high-quality development of the enterprise
1. Technical research and development: continuous iteration, strengthening product competitiveness
New product development in 2025:
Intelligent sorting system: integrating AI visual recognition and automatic sorting technology to achieve precise classification of clothing materials and stains;
Hydrogen energy drying unit: Jointly develop low-temperature drying technology adapted to hydrogen energy infrastructure with international energy enterprises;
Miniature household devices: Targeting the high-end home market in Europe and America, we have launched a consumer grade washing machine with a capacity of 10kg and support for smart home linkage.
2. Channel expansion: Deepen regional cooperation and improve the global distribution system
Southeast Asia and the Middle East: Establish strategic partnerships with local top agents to cover key markets such as Vietnam, Saudi Arabia, and the United Arab Emirates;
• Europe and North America: promote brand awareness by participating in regional exhibitions (such as ITMA in India, Dema in Türkiye) and e-commerce platforms;
• Localized service network: Establishing warehousing and after-sales service centers in Dubai, Mumbai, and other places to shorten delivery cycles and response times.
3. Brand building: Enhancing international discourse power and helping Chinese standards go global
• Participate in international standard setting: Join the ISO/TC133 Washing Equipment Technical Committee to promote the alignment of domestic equipment standards with international standards;
Industry Summit Speeches: Share zero emission solutions at the "Sustainable Textile Summit" held concurrently with ITMA;
Digital marketing: Launch a multilingual official website (supporting AR product demonstrations) and accurately reach target customers through platforms such as LinkedIn and Instagram.
Summary and Prospect: Driven by Innovation, Ascending to the High End of the Global Value Chain
The ITMA2024 Shanghai exhibition is not only a showcase for products and technologies, but also an opportunity for Sunflower Machinery to deepen international cooperation and anchor its development direction. Faced with the historic opportunity of intelligent and green global textile industry, Sunflower Machinery will always adhere to the development concept of "customer-oriented, innovation oriented, and green responsibility", continuously optimize product performance and service system, and strive to become a leading brand in the global washing equipment field.
In the future, the company will take this exhibition as an opportunity to accelerate technology transformation and market landing, work together with global partners, and inject more Chinese wisdom and strength into the sustainable development of the textile industry!